CMX · Full-service digital agency
Websites, search & digital systems.
Design, research
& engineering.
01 / Start with the work
CMX builds websites, applications and the infrastructure behind them. Our work also covers SEO, AI automation, custom integrations and research using public sources.
The original CMX identity
A recognizable identity,
wherever the work appears.
Website design, graphic design, search, research and the systems behind them.
02 / Our capabilities
What we can help with
You can come to us for a website, design work, SEO, research or a system you need built. If the project spans several services, we’ll work through how they fit together and agree what needs doing.
01
Website design & development
Structure · Design · Build · Handoff
Your website needs to explain the business, make its important pages easy to find, and give people a clear way to contact you or buy. We plan the structure, design and build the templates, connect forms and other tools, and test the important journeys before launch. We can work with WordPress or build a Jamstack front end connected to a CMS, with the editing workflow, account ownership and maintenance agreed alongside the build.
02
Brand & graphic design
Identity · Typography · Digital & Print
We design logos, brand kits, interfaces and supporting graphics for digital and print use. The work starts with how the business needs to present itself and where the designs will be used. We develop the visual direction with you, then prepare the assets, color and typography guidance your team needs to use it consistently.
03
SEO, AI search & digital marketing
Technical SEO · AI search visibility · Campaigns
We review the searches relevant to your business, the pages competing for them, and the content and technical issues affecting your visibility. The work can include service pages, local search, internal linking and technical fixes. For paid campaigns, we plan the audience, landing pages and conversion tracking alongside the advertising.
We also work on visibility in AI search, often called GEO. That includes clear business information, original content with supporting evidence, and checking whether search systems can access the pages. We review appearances and referral traffic where the platforms provide usable data, alongside inquiries and purchases.
04
Research & OSINT
Sources · Verification · Findings
When a decision depends on information found online, we check the sources before drawing conclusions. Research can cover organizations, websites, public records and digital activity, with attention to dates, attribution and conflicting evidence. You receive findings with source references and a clear account of what has been verified, what remains uncertain, and where the available information runs out.
05
Applications, automation & infrastructure
Custom software · AI workflows · Cloud & bare metal
We build customer portals, backend systems, internal applications and custom integrations between tools such as CRMs, booking systems, payment providers and email services. Automation can move records, prepare reports and route requests between them. For AI automation and integrations, we define each task, the information the system can access, which actions need review, and what happens when information is missing or a step fails.
Infrastructure work can include hosting, cloud and deployment architecture, migration to bare metal, managed Kubernetes, DevOps pipelines and monitoring. We assess the workload and operating requirements before recommending where it should run. The project also defines backup and recovery arrangements, account ownership and ongoing support, so your team knows how the system will be maintained.
Built at CMX · Product in development
Continuum
Continuum is a coordination system we’re building for founders. It brings AI capabilities, tools and people into work toward a continuing goal, with the context needed for each next step.
Different AI models and tools can contribute to the same goal. Continuum retains the context, decisions, evidence and permissions across that work, so a model change or new reply can update the plan without losing its history.
01 / The goal
Keep the work connected
Continuum keeps the goal in place as approvals and dependencies change. Each proposed action remains linked to that goal, so the team can follow why the next step changed.
02 / The context
Carry decisions forward
A new reply can update the plan while earlier requests and decisions remain available.
03 / The review
Review the proposed action
You can inspect a proposed action and the context behind it before deciding whether it should proceed.
The overview explains what works today, what’s still in development, and the current limits.
03 / Working with CMX
How we work
Before we start, we agree what CMX will deliver, what we’ll need from you, and when you’ll review the work. The proposal also covers the handoff and any ongoing support included.
01 / Agreed
Agree the brief
We look at what you already have and what needs to change. That includes the content, account access and decisions the project depends on. We’ll identify who provides those, who gives feedback, and who approves the work, so both teams know what they need to do.
Scope, responsibilities and review points
02 / Reviewed
Build and review
You can review designs and important technical changes in a separate preview as they develop. We test the journeys and integrations your website or application depends on, including what happens when a step fails. For research, we check the findings against their sources and record the limits. If the brief changes, we agree the extra work before adding it.
Work in progress, feedback and project checks
03 / Delivered
Deliver and hand over
For a website or application, we plan the release and check the result after it goes live. You receive the files, account access and documentation agreed in the proposal. We’ll also explain what needs maintaining, what support is included, and any remaining work, so your team knows what to do next.
Agreed files, access and documentation
04 / Useful reading
From the CMX blog
Website conversions
Website conversion checklist for small businesses
Start with the journey someone takes from landing on your site to getting in touch or buying. Check whether the page explains what you offer, gives them enough information to decide, and makes the next step easy to find and use on a phone.
The guide covers message clarity, mobile interaction, forms and measurement. Use it to record the problems you find, check what your own site data shows, and decide which changes to work on first.
Website ownership
Who owns your website after launch?
Your business should control the domain, DNS, hosting and CMS, with administrative access to Search Console, Analytics and the other accounts the site depends on. Settle ownership before the project ends so access stays with your business when the work is handed over.
For custom development, agree what happens to the source code, repository, design files, deployment settings and documentation. Check who holds the licenses for fonts, stock assets, themes and plugins, and what you’ll need to maintain or renew.
05 / Start a project
What are you
working on?
Tell us what you want to build or improve and what’s getting in the way. If you have a website, send the link. Include any timing or budget you already have in mind, and we can talk through what the project needs.
