CMX · Full-service digital agency

Websites, search & digital systems.

We design and build websites, improve visibility in search and AI answers, and develop applications, automated workflows and infrastructure. We also investigate public information, with findings you can trace back to the evidence.

Design, research & engineeringSelect a tab to explore
CMX / Website layout example
Same article · Desktop and mobile
CMX

THE CMX BLOG
Ownership guide
WEBSITE DEVELOPMENT / OWNERSHIP & HANDOFF
Who owns
your website?
A practical guide to domains, hosting, CMS access and the files you need at handoff.

Read the guide

01 / THE HANDOFF
The business should own its critical accounts and assets.
Settle ownership before the project ends. Your business should control the domain, hosting and CMS, with access to the source files and documentation.
01
Domain & DNS
02
Hosting & CMS
03
Files & documentation

Website design & development

The same ownership guide is shown on desktop and mobile. The layout adapts while keeping the article, navigation and next step easy to find.

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Explore another capability

What we can help with

You can come to us for a website, design work, SEO, research or a system you need built. If the project spans several services, we’ll work through how they fit together and agree what needs doing.

Website design & development

Structure · Design · Build · Handoff

Your website needs to explain the business, make its important pages easy to find, and give people a clear way to contact you or buy. We plan the structure, design and build the templates, connect forms and other tools, and test the important journeys before launch. We can work with WordPress or build a Jamstack front end connected to a CMS, with the editing workflow, account ownership and maintenance agreed alongside the build.

Explore website development

Brand & graphic design

Identity · Typography · Digital & print

We design logos, brand kits, interfaces and supporting graphics for digital and print use. The work starts with how the business needs to present itself and where the designs will be used. We develop the visual direction with you, then prepare the assets, colour and typography guidance your team needs to use it consistently.

Explore design services

SEO, AI search & digital marketing

Technical SEO · AI search visibility · Campaigns

We review the searches relevant to your business, the pages competing for them, and the content and technical issues affecting your visibility. The work can include service pages, local search, internal linking and technical fixes. For paid campaigns, we plan the audience, landing pages and conversion tracking alongside the advertising.

We also work on visibility in AI search, often called GEO. That includes clear business information, original content with supporting evidence, and checking whether search systems can access the pages. We review appearances and referral traffic where the platforms provide usable data, alongside enquiries and purchases.

Read our SEO diagnostic guide

Research & OSINT

Sources · Verification · Findings

When a decision depends on information found online, we check the sources before drawing conclusions. Research can cover organisations, websites, public records and digital activity, with attention to dates, attribution and conflicting evidence. You receive findings with source references and a clear account of what has been verified, what remains uncertain, and where the available information runs out.

Read how we verify public information

Applications, automation & infrastructure

Custom software · AI workflows · Cloud & bare metal

We build customer portals, internal applications and integrations between tools such as CRMs, booking systems, payment providers and email services. Automation can move records, prepare reports and route requests between them. Where AI is useful, we define its job, the information it can access, which actions need review, and what happens when information is missing or a step fails.

Infrastructure work can include cloud architecture, migration to bare metal, managed Kubernetes, deployment pipelines and monitoring. We assess the workload and operating requirements before recommending where it should run. The project also defines backup and recovery arrangements, account ownership and ongoing support, so your team knows how the system will be maintained.

Discuss an application, automation or infrastructure project

Built at CMX · Product in development

Continuum

Continuum is a coordination system we’re building for founders. It brings AI capabilities, tools and people into work toward a continuing goal, with the context needed for each next step.

Different AI models and tools can contribute to the same goal. Continuum retains the context, decisions, evidence and permissions across that work, so a model change or new reply can update the plan without losing its history.

Read about Continuum

Continuum
Illustrated product concept
Workspace / Website launch

Goal workspace

Launch planned for Friday

Goal retained Launch the website by FridayClient review is still open.
Explore the changing plan
Connected goalLaunch the websiteContinuum keeps the goal, next action and permissions connected.
Goal · Launch the website by Friday

Continuum’s proposed next step

Launch the website by Friday.Plans update when replies or dependencies change.

Waiting for the client
Proposed by ContinuumReview required

Draft an approval follow-up

The homepage is still awaiting approval. Continuum proposes a follow-up while keeping Friday’s launch goal active.

Review proposed action
Email draft · Illustrated example

Could you review the homepage and confirm whether it’s approved for Friday’s launch?

Sending this follow-up would require your approval. This preview sends nothing.
Context & activity
Retained with this goal

Target
Friday launch
Open dependency
Client approval
Permission
Review before sending

What changed

  1. Client review remains openNo approval has been recorded.
  2. Continuum proposes a follow-upThe draft is held for your review.
A website launch example showing how a goal, its next action and the activity history stay connected as the work changes.
01 / The goal

Keep the work connected

The launch goal stays in place as approvals and dependencies change. Each proposed action remains linked to that goal, so the team can follow why the next step changed.

02 / The context

Carry decisions forward

A new reply updates the plan with the earlier requests and decisions still available. In the example, the approval remains recorded when domain access becomes the next issue.

03 / The review

Review the proposed action

You can inspect the draft and the context behind it before approving an action. The website example lets you open those details and see what Continuum proposes at each stage.

This illustrated example shows the coordination we’re building into Continuum. The overview explains what works today, what’s still in development, and the current limits.

Explore the product direction

Working with CMX

How we work

Before we start, we agree what CMX will deliver, what we’ll need from you, and when you’ll review the work. The proposal also covers the handoff and any ongoing support included.

  1. Agree the brief

    We look at what you already have and what needs to change. That includes the content, account access and decisions the project depends on. We’ll identify who provides those, who gives feedback, and who approves the work, so both teams know what they need to do.

    AgreedScope, responsibilities and review points
  2. Build and review

    You can review designs and important technical changes in a separate preview as they develop. We test the journeys and integrations your website or application depends on, including what happens when a step fails. For research, we check the findings against their sources and record the limits. If the brief changes, we agree the extra work before adding it.

    ReviewedWork in progress, feedback and project checks
  3. Deliver and hand over

    For a website or application, we plan the release and check the result after it goes live. You receive the files, account access and documentation agreed in the proposal. We’ll also explain what needs maintaining, what support is included, and any remaining work, so your team knows what to do next.

    DeliveredAgreed files, access and documentation

From the CMX blog

Browse the blog

Website conversions

Website conversion checklist for small businesses

Read the checklist

Start with the journey someone takes from landing on your site to getting in touch or buying. Check whether the page explains what you offer, gives them enough information to decide, and makes the next step easy to find and use on a phone.

The guide covers message clarity, mobile interaction, forms and measurement. Use it to record the problems you find, check what your own site data shows, and decide which changes to work on first.

Your business should control the domain, DNS, hosting and CMS, with administrative access to Search Console, Analytics and the other accounts the site depends on. Settle ownership before the project ends so access stays with your business when the work is handed over.

For custom development, agree what happens to the source code, repository, design files, deployment settings and documentation. Check who holds the licenses for fonts, stock assets, themes and plugins, and what you’ll need to maintain or renew.

Start a project

What are you working on?

Tell us what you want to build or improve and what’s getting in the way. If you have a website, send the link. Include any timing or budget you already have in mind, and we can talk through what the project needs.

[email protected]Use the contact form